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Russian banks explode onto internet social networks

Posted by Editor on Tuesday, 03 January 2012 19:11 | Published in Banking & Finance

 

According to expert research published recently, the combined popularity of bank resources in Russia’s social networks (official Facebook pages, Twitter accounts, etc.) has increased by over 50 times since last year. Every third bank out of the country’s Top-100 largest banks today has either established its official resources in social networks or is using new communication channels such as ICQ or Skype. This is almost twice as many as compared to 2010. The total number of subscribers of the largest banks’ official pages in 2011 has reached nearly half a million people.

 

The bank with the highest popularity (based on total number of subscribers) currently is UniCredit Bank, the Russian daughter of an Italian-based bank, with an audience of about 300,000 people. UniCredit Bank is also leading in the number of subscribers on Facebook and its Russian look-alike VKontakte. Among Twitter accounts, the first place currently belongs to Yekaterinburg’s SKB-Bank. OTP Bank Russia (daughter of Hungary’s OTP) and Kazan-based AK Bars are the most widely represented banks on various social networks.

The data are presented in the analytical report published on December 24, ”Social Networking in Russia’s Top-100 Banking Sector” by Artenom-CFE Consulting. This study is the latest development of a project analyzing integration of the largest Russian banks in social networks, which began in 2010. Last year’s report was Russia’s first attempt to give a comparative analysis of the activity of the Top-100 largest Russian banks in social networks. The volume of the new study has almost tripled compared to 2010, reflects the significantly increased amount of analytical data. None of last year’s leading banks were able to maintain their positions in 2011.

Direct link to analytical report ”Social Networking in Russia's Top-100 Banking Sector"

 

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