The bank with the highest popularity (based on total number of subscribers) currently is UniCredit Bank, the Russian daughter of an Italian-based bank, with an audience of about 300,000 people. UniCredit Bank is also leading in the number of subscribers on Facebook and its Russian look-alike VKontakte. Among Twitter accounts, the first place currently belongs to Yekaterinburg’s SKB-Bank. OTP Bank Russia (daughter of Hungary’s OTP) and Kazan-based AK Bars are the most widely represented banks on various social networks.
The data are presented in the analytical report published on December 24, ”Social Networking in Russia’s Top-100 Banking Sector” by Artenom-CFE Consulting. This study is the latest development of a project analyzing integration of the largest Russian banks in social networks, which began in 2010. Last year’s report was Russia’s first attempt to give a comparative analysis of the activity of the Top-100 largest Russian banks in social networks. The volume of the new study has almost tripled compared to 2010, reflects the significantly increased amount of analytical data. None of last year’s leading banks were able to maintain their positions in 2011.
Direct link to analytical report ”Social Networking in Russia's Top-100 Banking Sector"