If ever you find yourself heading off for a coffee with Brian Erickson of ID Fabrika then its well worth your while to catch the metro. Because if you are meeting him anywhere near his office this will entail a trip through Moscow ‘s recently refurbished Mayakovskaya Metro. In addition to savouring the delights of the landmark, doing so will enable anyone to get themselves into thinking about design and its meaning, both before and after the meeting. Below ground you are disgorged into a cavernous chamber where trains load and unload commuters, up the escalators and you pass into a subtle ensemble of pink marble walls and stainless steel columns – chic, distinctive, and exuding a style of Moscow which has been toasted in generations past and is now playing its part in the city’s renaissance. And thinking about design, style and image and their part in everyday lives is what Brian is about.