A new drive to promote Britain abroad, as a place to visit and do business, was launched yesterday by the Prime Minister, David Cameron, in New York, where he is attending the United Nations General Assembly. A new GREAT campaign will focus on everything the UK has to offer as one of the very best places to visit, study, work, invest and do business.

BSR-Russia will leverage the GREAT campaign to promote trade and investment with Britain through a London is Open for Business promotion in Russia in January 2012. "London is Open for Business" will focus on encouraging companies across Russia to raise capital through the London Stock Exchange, establish business ventures in London, visit London and invest in property and art.