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Herbalife launches Russian manufacturing

Posted by John Bonar on Tuesday, 10 May 2011 13:28 | Published in Retail & Consumer Goods

US direct marketing company Herbalife has launched local manufacturing in Russia in partnership with  CM Michel company. Since April 2011 Herbalife Ltd.  has provided consumers with the first products manufactured in Russia — the line of body care creams "White tea". Herbalife’s new products were developed according the specifics of Russian market and consumers demands.

Russia is one of the leading markets for Herbalife that demonstrates exceptional sales growth for the past few years and this move to local manufacturing further demonstrates Herbalife’s commitment to this important market. Local manufacturing gives an ability for Herbalife to match markets demands and enables Herbalife to bring products to market more quickly and at more competitive prices.CM Michel has extensive experience in contract manufacturing for leading Russian retailers and operates fully in accordance with international standards (ISO-9001).

"When you start local manufacturing it is important to find a partner who understands your business and is aligned with your vision and priorities — comments Stephen Conchie, Vice President of Herbalife in Russia and CIS countries. All Herbalife manufacturing is subject to the very highest safety and quality standards, in line with international and local requirements, and these standards are applied to our partners".

The new range of products body creams have been tested in independent laboratories in Russia and the EU and they are certified by the Rospotrebnadzor, in accordance with the laws of the Russian Federation.

Herbalife based on market’s and distributors needs plans further expansion of Russian and global product lines by creating products that are not yet presented in the portfolio.

Herbalife launches Russian manufacturing