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Russian Standard vodka switches UK distributor, Green Mark seizes opening

Posted by John Bonar on Wednesday, 01 February 2012 17:41 | Published in Retail & Consumer Goods
Russian Standard vodka switches UK distributor, Green Mark seizes opening

 

Russian Standard vodka owned by Rustam Tariko has moved its UK distribution to Whyte & Mackay after its contract expired last year. This has given an opportunity for Russia’s Zelona Marka (Green Mark) brand to have a second chance at the UK market as Grant’s concluded a distribution contract with Russian Alcohol Group and its owner Polish CDEC to promote Green Mark, vintage Kauffman Vodka as well as Polish Zubrowka in Great Britain.

 

Green Mark, with target sales of 750,000 litres a year is to be available from the beginning of 2012, while Zubrowka will be introduced in the main UK market in July. “We estimate increased annual sales of Green Mark of up to 750,000 litres in the next three years”, a CDEC spokesman told RBC Daily. “As for Kauffman Vodka, it is a niche product”. Limited supplies of Zubrowka have been available in specialist Polish shops in the UK.

Green Mark trades on a heritage image in Russia with a simple stopper cap.

 

Russian Standard vodka switches UK distributor, Green Mark seizes opening
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