Bit they have been gaining in popularity. From 2000-2002, the industry grew by an exhilarating 64%. With an overall quality rating of 93%, the country ranks second in the world as a spa destination, just slightly behind Australia. Nevertheless, its industry revenue far exceeds that of Australia. From June 2000 -June 2002, some 200 plus operators serviced 2.5 million international clients, creating revenue of $85 million. In total, 79% of all clients were foreigners. By comparison, Australia and another competitor, Singapore earned $15 million and $35 million respectively.

The country is home to countless spas offering the highest world-class services at extremely reasonable rates. At the very top of the market is the Chiva Som International Health Resort located in Hua Hin which is ranked #1 in the world while the Regent Chiang Mai Resort and Spa is ninth. Much of the recent success of this type of resort is due to the tremendous support given by the Thai Spa Operators Association. Not only have they assisted in the training of therapists to international standards, but they have also trained them in keeping methods traditionally and distinctively “Thai-style”.

Not only are spas popular and fashionable with foreign tourists and expatriates, but the local Thais are also enjoying this new alternative therapy. One which is often ideal to ensure a smooth natural balance; a balance which has been rocked in Bangkok in particular by unhealthy life-styles and polluted environs. At first, spas were only to be found in 5-star hotels but they have now mushroomed everywhere.

THAI HOSPITALITY AND SUNSHINE

Although Thailand prides itself as having some of the finest spas in the world, it offers these services at extremely competitive rates. For those who appreciate the authentic Thai way of life, there are numerous home-stays, including those in the unique hill tribe villages of the north. There is also an abundance of reasonably priced top quality accommodation where for the equivalent price of a completely basic home-stay in Europe, visitors to Thailand can enjoy the luxury of a four-star hotel.

Thailand is the home of Theraveda Buddhism and the ideal location to do a bit of spiritual soul-searching using Vipassana meditation, a technique which has exploded in popularity in western countries. Then, there is the sumptuous cuisine to wine and dine on, with cooking classes available too.

Spas in Thailand are rather different compared to the ones in the West. Thai spas are based on the deep-rooted harmony of Buddhist teaching. They are designed to create an inner spiritual calm and to balance the equation of mind, body and spirit. The therapy embodies a time-honored healing tradition based on herbal and holistic remedies and generations of folk wisdom.

The country makes a beautiful spot for a holiday vacation. It boasts some of the most dazzling islands and beaches in the world as well as year-long sunshine; perfect for those who wish to get a lovely suntan. Since Thailand has never been colonized, the original culture has remained embedded within society and foreign visitors will find the Thais very hospitable and friendly.

THAILAND SPA SERVICES

There are many different types of spa available, including the ones we will mention here.

Destination spa. The famous destination spa in Thailand is no doubt the one and only Chiva Som which attracts floods of visitors from all around the world who come to Thailand specifically to be pampered there.

Hotel spas/Resort spas/Retreat spas. Popular spas like these can be found at the top hotels in the major tourist destinations such as Phuket, Pattaya, Hua Hin, Bangkok, Ko Samui and Chiang Mai.

City Day spas. These are located in the center of the major towns, Bangkok particularly. They are aimed at stressed out business folk. Therapy here may take only 30 minutes or one hour.

Club spas. Here, the emphasis is on a strong body. Sauna, hot and cold Jacuzzi, yoga and other exercises are provided without a stay at the spa.

Cruise ship spas are popular in Thailand with the older generation who wish not only for a spa but also views of the sea and a breath of fresh air. There is also a healthy diet for passengers during the voyage.

Home/Mobile spas are where the trainer visits the client and not the other way around. Beats having to travel through the busy streets of Bangkok.