Business Watch
The Sochi 2014 Organizing Committee today named Baltika Breweries as the official beer supplier to the Winter Games after President and CEO, Dmitry Chernyshenko, signed an agreement with Isaac Sheps, CEO of Baltika Breweries and Senior Vice President of Eastern European region, Carlsberg Group.
Baltika will now be able to use its official Sochi 2014 supplier status in marketing communications and on product packaging. Baltika owns 10 beer breweries across Russia and has a market share of 37,8%, with beer products available at 98% of points of sale around the country. The company is a prominent advocate of responsible drinking and works hard to promote its products in harmony with an active, healthy lifestyle.
A team from The Russia House, the London business facilitator company focussed on Russia,have just returned from a recce visit to the winter Olympic venue of Sochi 2014. It is three years since their last visit, and they have shared with BSR some of the observations, changes and improvements.
They travelled to Sochi from Moscow Domodedovo on VIM AVIATION, which has a reputation as the equivalent of EasyJet - but tyhe team found VIM were better, efficient and comfortable.
As part of the celebrations, OMEGA unveiled an innovative clock to count down the days, hours, minutes, and seconds to the Opening Ceremony of the Sochi 2014 Olympic Winter Games scheduled for the 7th of February 2014. The clock's design is intended to capture and reflect the spirit of a dynamic and diverse region.
On one side, the clock counts down steadily to the beginning of the Olympic Winter Games; while the reverse side of the Countdown Clock marks the time to the opening of the Sochi 2014 Paralympic Games which will begin on the 7th of March, 2014.
